
COVID brought a whole bouquet of challenges for businesses worldwide; small businesses in the GTA are not immune to it. These challenges have forced businesses to rethink, adapt, and evolve the way we operate. The rise of Work-From-Home culture, virtual events, and ramped up digitization are a few such examples. The practice of holding events virtually isn’t new, however, the practice has gone mainstream in the small business community in recent times. With the accelerated adaption, laying the foundation of best practices surrounding hosting and attending virtual events must be addressed.
The given strategy will indeed turn your virtual event valuable:
- Create an online Event page for your webinars:
You must create an event named page/profile on the social media sites.
- 🠚 LinkedIn event pages are crucial for awareness and engagement. The features encourage the audience to sign up or register for the event. With the help of the page, you can invite all of your connections, start a discussion, and manage your attendees. Your connection can also share the event with people outside of your network which assists in boosting your visibility and organic reach. Your connection can attend the event directly with Just one click or you may ask them to fill out a form to save their data. Even the interested attendees can add this event to their calendar directly by clicking on the page's feature.
- 🠚 Facebook Event pages easily connected with Facebook Live which allows you to promote your live stream on an event page. When you create a new event page, it appears in the timeline of your page's followers. Attendees can attend one events tab on Facebook and share it with friends. One can easily connect the event to their smartphone by the events calendar feature.
- To increase visibility, keep creating posts for both LinkedIn and Facebook event pages with all small or big announcements. This helps in generating excitement and lets the audience see what they can look forward to.
- One can also be updated with the latest events with the help of websites like Eventbrite. It has features like online ticketing and getting a personalized experience. Eventbrite is a portal where people post about online or offline events. It allows people to come and look over the information about events organised in their localities. Organisers can post these events for free or paid.